Whey Protein Concentrate (WPC)
Shop whey protein concentrate at ApexVita. WPC is the original, best-value whey - around 70 to 80% protein with a balanced amount of fats and carbs, and the creamy taste many people prefer. It is a brilliant all-rounder for building muscle, supporting recovery and topping up your protein without stretching the budget. Every member of our team is a certified nutritionist, so you can choose with confidence.
What Is Whey Protein Concentrate?
Concentrate is whey from cheese-making that has been filtered and dried, but less aggressively than isolate - so it keeps around 70 to 80% protein along with a little of the natural fats, carbs and beneficial milk fractions. That is what gives WPC its creamier taste and lower price. It is a complete, high-quality protein with all nine essential amino acids (13), and the everyday choice for most people topping up their protein.
WPC vs WPI vs Hydrolysed
The differences come down to filtering, price and how lean you need it:
- WPC (concentrate) - around 70 to 80% protein, creamier and best value, with a little more fat and carbs. The everyday all-rounder.
- WPI (isolate) - around 90% protein, leaner and lower in carbs and lactose, at a higher price. Best for cutting or lactose sensitivity.
- Hydrolysed - pre-digested for the fastest absorption, a premium recovery option.
Here is the reassuring part: meta-analyses find concentrate, isolate and hydrolysate deliver similar body-composition results (7) - so for everyday muscle-building, the more affordable concentrate is a smart pick. Choose isolate only if you specifically want the leanest, lowest-lactose option, or pick a blend for the best of both.
Benefits of Whey Protein Concentrate
- Builds and repairs muscle - a complete protein that supports muscle protein synthesis and recovery after resistance training (2, 9), and gains in muscle mass and strength alongside training (1).
- Great value - the most cost-effective whey, so it is easy to hit your protein target without overspending.
- Supports weight management - protein is filling, and a higher-protein intake supports satiety and appetite control when you are managing your weight (5), which is why higher-protein meal plans are popular for body composition (6, 8) and weight management (12).
- Creamy and versatile - tastes great and bakes and blends beautifully into smoothies, oats and protein treats.
Is Whey Concentrate Good for You, and Is It Safe?
For healthy, active people, whey concentrate is a safe, well-studied way to top up protein (15). Active people generally need more protein than sedentary people to support training (10), and WPC is a simple, affordable way to get there. The common concern about protein and the kidneys applies to people who already have kidney disease, not healthy individuals - if you have a kidney condition or other medical issue, are pregnant or breastfeeding, or take medication, check with your GP first. WPC works best alongside a balanced diet, not instead of whole foods.
How Much WPC, and When
Aim for around 1.6 to 2.2 grams of total protein per kilogram of body weight a day from all sources (15); a WPC serve usually gives 20 to 25g of protein. Its fast digestion makes it a practical post-workout choice (14), but the evidence shows total daily protein matters more than exact timing (11) - so have it whenever helps you hit your target. Mix one scoop with water or milk.
Who It's For
WPC suits anyone wanting an effective, affordable daily protein - from beginners to seasoned lifters - who does not need the extra-lean profile of isolate. It is great for building muscle, baking and everyday protein top-ups, and works just as well for women as for men (see our protein for women range). If you are cutting hard and watching every calorie, a lean isolate is worth the extra; if you avoid dairy, choose a plant-based protein.
Why Buy from ApexVita
- Every member of our team, online and in all our stores, is a certified nutritionist, so expert advice is always free.
- One of the widest ranges of whey concentrate in Australia.
- More than 140 stores nationwide, plus fast online delivery and same-day dispatch.
- Family-owned, with competitive prices and regular deals.
- Flat-rate shipping Australia-wide, and free delivery on orders over $150.
- A 30-day money-back guarantee on your order.
Explore More
Compare whey isolate, hydrolysed whey and blends, see the full whey protein range, or our top 10 protein powders. Our certified nutritionists can help. References for the research cited above are listed below.