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Our Story

Helping you go beyond your best, every day

Australia's trusted sports-supplement retailer — 145+ stores, 600+ certified Sports Nutritionists, and a community built on genuine products and expert advice.

Certified expert team 145+ stores nationwide 30-day guarantee
145+ Stores nationwide Plus Singapore, Dubai & NZ
600+ Certified Sports Nutritionists Across retail, support & HQ
918+ Products in range Curated, genuine stock
136+ Premium brands Australian & global
ApexVita customers training and living a healthy, active lifestyle
Our Story & Mission

More than a brand — a community for your growth

At ApexVita, true success isn't just measured in kilograms lifted or metres run — it's about pushing the limits of what you thought was possible, both in the gym and in life. Our mission is simple: to help you go beyond your best, every day.

Whether you're an elite athlete or just starting out, we're here to support you every step of the way. We're committed to being more than just a brand — we're a community dedicated to your growth, physically and mentally, and to breaking the barriers within our industry.

Reaching your goals takes hard work, discipline and a strong support system. That's where we come in — offering not just products, but the encouragement, resources and inspiration you need to reach new heights.

We are — ApexVita.

ApexVita's nationwide growth and modern retail experience
Meet the CEO

Domenic Giampaolo

When a business is driven by passion — for what it does and for the success of its customers — growth is a natural outcome. From 2007 to 2010 we opened five stores. By 2015 that number had grown to 18. Today, ApexVita has 145+ locations nationally in Australia, plus stores in Singapore and Dubai and a New Zealand launch on the way — with more than 80 operating as franchises.

  • 2007–2010First 5 stores opened
  • 2015Grown to 18 stores
  • Today145+ stores · 4 countries · 80+ franchises
“We understand our customers because we're just like them. We love to engage with them, to listen to their stories, and to offer support — because we know what it's like to balance hard work with personal goals.” — Domenic Giampaolo, CEO & Co-Founder

Why choose ApexVita

Genuine products, qualified advice and a guarantee behind every order.

Certified expertise

Every team member is a qualified Sports Nutritionist — personalised advice on training, diet and supplements, in-store and online.

Genuine, curated range

918+ products from 136+ trusted brands — sourced direct, stored correctly and never grey-market.

Nationwide presence

145+ locations across Australia (and growing internationally) with Click & Collect and the full range in store.

30-day guarantee

Not for you? Our money-back guarantee means you can shop with total confidence.

Fast, reliable delivery

Next-day dispatch on orders placed before 1pm AEST, tracked all the way to your door.

Rewarding to shop

Earn 5% ApexVita Rewards cashback on every order to spend on your next goal.

Our products & expertise

From training to recovery to everyday wellness — paired with advice you can trust.

ApexVita community of athletes and everyday Australians
Our Community

Built around real people, real goals

Our customers are hardworking individuals with complex, busy lives — passionate about living well. Helping make that passion a reality is the most rewarding part of what we do. We love to listen to your stories and support you, in store and online.

Frequently asked questions

Are ApexVita staff really qualified to give advice?

Yes. Over 600 of our team across retail, online support and HQ are certified Sports Nutritionists, so the guidance you receive is genuine, personalised and qualified.

Are your products authentic?

Always. We source stock directly through authorised channels, store it correctly and stand behind every product with our 30-day money-back guarantee.

Can I shop in store as well as online?

Absolutely. With 145+ stores nationwide you can get hands-on advice in person, or order online with next-day dispatch and Click & Collect.

What if a product isn’t right for me?

Our 30-day money-back guarantee has you covered. Reach out to our team and we’ll make it right.

Ready to go beyond your best?

Shop the full range online, or find expert advice at your nearest ApexVita store.